Exploiting the transmedia, cross-platform, connected technology of today

Cliff Manning argues that young people are not reading less; they are reading differently.  He points out, as he does so, that books are a relatively recent technology.  His celebration of social technology goes on to suggest that schools should make more of online reading, particularly as a means of motivating boys.  I am inclined to think that such bonuses should remain as bonuses; we should not distract schools from teaching young people how to read and write in an extended manner.